Since the development of the kitchenware industry, there has been a situation of polarization. On the one hand, the consumption power of the first-, second-, third- and fourth-tier cities is high, but the market tends to be saturated. On the other hand, the prospects of the rural market are developing well, but it is still to be boldly tried and tapped. Many kitchenware enterprises are constantly adjusting their strategies under the influence of these two situations, and some enterprises are also a bit chaotic. In fact, in the face of this situation, kitchen enterprises must learn to subdivide the market, only to fully understand the consumption trends in order to maximize the interests of enterprises.

    Grasping the characteristics of the first-line market consumption

    As far as consumption power is concerned, the economic capacity of a house in a first-tier city is not bad, and due to the influence of major environmental factors, these consumers tend to pay more attention to quality and service, and have higher requirements for brands and do not pay attention to price factors. With the improvement of people's living standards, the demand for health and environmental protection has also become prominent. Many consumers have begun to arrange a healthy home environment, which is more attention product quality and after-sales service.

    Therefore, for the kitchenware agents in the first-tier cities, the potential consumer groups are a major advantage in choosing the kitchenware brand, and also an important basis for the agents to choose which brands; plus the first-tier cities have fast communication speeds and fast pace of life. Many consumers even want to buy kitchenware, most of them do not know which brand of kitchenware, and do not have time to personally inspect and understand, often online to understand the brand's reputation and product performance, and then go directly to the store or store to buy. At this time, as long as the product quality of the kitchenware brand is over and the service quality is good, I believe it will be loved and favored by many consumers.

    Second and third tier cities have great  potential market

    With the regulation of national policies, second- and third-tier cities have gradually shown great industry prospects and space. The real estate policy has caused developers to move from first-tier cities to second- and third-tier cities, and the economic development level of second- and third-tier cities is not far from that of first-tier cities, so many kitchenware brands have begun to occupy second- and third-tier cities. In the second and third tier cities, the vastness of the kitchenware market is self-evident, and the level of competition is not as high as that of first-tier cities. Whoever becomes the regional king brand will be able to grab a large market share. Therefore, the second-tier and third-tier cities of kitchen quasi-agents should use the strong advantages as soon as possible to win the recognition and favor of kitchen manufacturers.

    Quickly grab the rural kitchenware market

    Since the country proposed “building a new countryside”, the state’s investment in rural areas is one year larger than one year. Many families have become well-off, which brings new market space to the kitchenware industry. From the analysis of national macroeconomic development, the resource bottleneck restricting the development of our country is land resources. Statistics show that the average land occupation area of rural population is urban population. Nearly three times. According to the conversion of 300 million rural areas in the next 20 years, more than 100 million mu of land can be added for urban construction, which will bring new resources for the development of China's urban areas, especially the real estate, construction and household industries. while the country's policy of benefiting farmers will inevitably bring about the development of the rural kitchenware market.

    Kitchenware enterprises can only make strategic deployments according to market changes, and then they can lay out more strategic deployment in the market and maximize the benefits of enterprises.