There is an old Chinese saying that "food is the first necessity for people",nothing can catch up with the eat.Of course, this is somewhat exaggerated, but vividly reflects the importance and love for food culture since ancient times. With the development of China's economy, the probability of people dining out has also improved significantly. The booming dining market has brought unlimited business opportunities to the cooking equipment, such as dish washer,cooker, combi oven and other cooking equipment, as well as for commercial kitchenware ,vegetable cutter ,blender of central kitchen equipment.
How to develop the commercial kitchen equipment industry
1. The commercial kitchen equipment is facing a severe test
Commercial kitchen equipment are suitable for dining places of hotels, restaurants, and the large kitchen facilities of government department, schools and staff dining room. At present, there are only more than 1000 kitchen companies in China, and it is obvious how fierce the market competition is. In the case of such a wide range of potential industry brands, the concentration of industry brands is lower, even some well-known brands, only has the advantages on some product line, but the consumer's loyalty to the brand is still increasing. In this case, how our enterprise should survive in the fierce market competition, where the key of developing, where is the direction of development, how to stand out in many enterprises which problem deserved kitchen industry to think. Especially under the "new normalcy" economy, the market is shrinking and the kitchen enterprises need to survival and development which will face a severe test. In China, there are few profits in the hotel industry, which will have a great impact on the development of the kitchen industry. Under the premise of ensuring survival, we should also look forward to the development prospects of the industry, the market competition is fiercely and the received of funds is very slow. Therefore, during this industry at present, how to break through this difficult problem and how to make the kitchen industry have a wider development prospect which is a problem worth exploring together with the kitchen participant.
The continuous development of information technology not only brings opportunities to the kitchen appliance industry but also to bring challenges. At present, a number of energy saving, environmental protection, low energy consumption kitchenware products have appeared in China and have entered the market. it is known that some of our kitchenware products, especially cooking kitchenware can achieve over 40% of the thermal efficiency,only 20% of the traditional cookers . Low- energy has become the mainstream of the real society. Low- energy kitchen is also related to the working state and health of the chef. This is the goal need to achieve on kitchenware industry . It will provide more perfect service for the catering industry and the hotel industry. This is also a new direction of development.,products should be transformed into beauty, fashion, environmental protection and energy saving.
2. Say goodbye to the traditional mode and develop to the direction of diversification
To run an enterprise well, first of all, we need to have excellent product quality, and we also need advanced operation principle and the overall development of enterprises.
The first is to investigate at the market: when the product need to farewell the traditional product mode and make it accurate as well as develop towards diversification, individuation and intellectualization. Understand the demand of the market, produce according to demand, get the initiative, and add personalized elements in the design of new products, reflect the concept of humanization, create products in shape, color and function, and combine kitchenware with the kitchen. Through the innovation of function and form, chef can enjoy cooking while cooking.
Second product technology: a product design is better, if it can not meet the requirements, then in the same industry competition will not be competitive. It involves the problems of technology, the quality of employees, the improvement of products' workmanship and the attitude of industrial personnel. Therefore, we should pay more attention to the details of products and pursue higher quality products.
The product itself should be innovating, and the enterprise itself needs reform and innovation. Among , the most fundamental key point lies in the correct market positioning and the latest consumer orientation. At the same time, we should make innovations in enterprise management and service, actively absorb technological talents, and optimize the internal management of enterprises. Today, the business kitchenware industry should consider how to provide better, more comprehensive and cost-effective services for the hotel catering industry. As a commercial kitchenware industry, what we need to do is to ensure the normal operation of hotel catering facilities and equipment, and do a good job of after-sales service.
It is known that at present, some five star hotels can not only taste delicious food, but also enjoy the cooking process of famous chefs. Therefore, today's society, a restaurant not only to meet the taste of customers, but also to allow customers to enjoy a wonderful cooking process from the vision, so that the kitchen industry can play a certain role in helping and promoting.
The commercial kitchen equipment industry is a sunrise industry in China. It has been developed in the 80s of last century. It has a history of nearly forty years. The technological innovation has promoted the upgrade of the kitchenware industry, and the stainless steel kitchenware have entered the stage of industrial upgrading under the impetus of new technology. The market for demand of products is changing quickly. Customers have put forward higher requirements in terms of product function, energy saving and design. The concept of safety, energy saving, low-energy and environmental protection has prompted the kitchenware to change from simple applicability to functionalization, intelligentization and fashion, the renewal cycle of product is quickening and variety demand is diversified. The application of high and new technology runs through the design, material selection and manufacturing of the industry, which greatly improves the value-added of the product, prolongs the life cycle of the product, meets the needs of the customers, thus promotes the overall promotion of the profit of the industry, and infuses the eternal vitality for the continuous development and innovation of the kitchenware industry.